The China Sports Culture Expo and China Sports Tourism Expo, which are scheduled to be held at the Poly World Trade Center both online and offline in Guangzhou between November 27th and 29th, are making good preparations for participants, according to a press conference held on November 6th.

A press conference held on November 6th. 

“This year's exhibitions will set up 7 major exhibition areas, hold 14 forums and more than 20 supporting activities, with sports authorities from nearly 30 provinces, autonomous regions and municipalities joining the expos.” Huang Jin, Vice Director of the Sports Culture Development Center of the General Administration of Sport of China (GASA), said at the press conference.

The promotion of competitive sports tourism projects countinues, featuring a total of 832 projects received from 27 provinces, autonomous regions, and municipalities across the country. Research on "Sports Tourism Big Data Analysis and its driving role in Sports Consumption" will also be released at the event.

Holographic images, VR interactions, and Intelligent examination system will be adopted to display the charm of China Go and martial arts. Moreover, Alpha Go will also make a surprise appearance and interact with the audience.

(Photo: Xu Yu)

The two expos focus on key areas and hot sectors in the development of the sports industry, as well as in-depth discussions on the future of the sports industry in a post-pandemic era. They are expected to attract more than 400 domestic and foreign manufacturers and brands, as well as institutions from France, the UK, Germany, Brazil, Argentina, the Netherlands, Uruguay, Nepal and Sri Lanka.

Ouyang Ziwen, Director of the Guangzhou Municipal Sports Bureau, said that the two expos have become new driving force for Guangzhou’s sports culture and sports industry development. He added, “On the basis of safeguarding offline epidemic prevention and control, hosting national-level sports expos plays an important role in promoting the full resumption of work and production in Guangzhou, and realizing the high-quality development of the city's sports industry. "

This year, the two expos will be presented "online + offline" for the first time. Modern information technology and innovative technology will be used to create a new online exhibition platform, providing immersive offline and online integrated interaction, as well as experience modes for exhibitors and visitors, both at home and abroad.

Thomas Bach, President of the International Olympic Committee, representatives of international organizations including the World Badminton Federation and the International Sports Media League will participate in the event via videos.

To experience the fun and charm of sports, visit http://www.cectexpo.com or follow its official WeChat account "cstexpo" -- "China Sports Culture & Tourism Expo".