On August 16, China Import and Export Fair officially announced the theme slogan, exclusive logo and visual image of the 130th Canton Fair, and it will be held both online and offline between October 15 and November 3.

The theme slogan of the 130th Canton Fair is "Canton Fair Global Share", which explains the Canton Fair brand value of "Make a lot of friends in the world and make mutual benefit to the world".

It demonstrates China's responsibility to coordinate epidemic prevention and arrange economic and social development, stabilize the world economy and benefit all mankind under the new circumstances.

The exclusive logo takes elements of the number "130", Canton Fair in English, Baoxiang flower pattern and the time "1957-2021" in the design.

The number "130" represents the history of Canton Fair. The number "1" is shaped like a stretching road, implying that China's road of opening up is becoming wider and wider. The number "0" consists of two fused rings, representing "dual circulation" and "dual integration". It reflects 130th Canton Fair's theme of driving both the domestic and the global economy and shows that it is the first time Canton Fair has been held in an online and offline merged format.

The visual image comprises of Canton Fair's brand logo, theme slogan, exclusive logo, as well as gold and red bonds.

The exclusive logo and bonds form the shape of the Chinese character "互" (meaning mutual or each other), which corresponds to the theme. The bonds imply that the Canton Fair, as "a bond of friendship and a bridge of trade", will promote trade cooperation between Chinese and foreign enterprises and boosts the common development of the world.