The 2021 China (Guangdong) International Tourism Industry Expo (CITIE) is underway in Guangzhou as scheduled from September 10 to 12, serving as a part of the Guangdong Culture and Tourism Autumn Season being launched at the same time. Travel agencies and enterprises from more than 30 countries and regions around the world and over 10 domestic provinces are participating in the Expo in both online and offline formats.

Macao's booth at the Expo (Photo provided to Newsgd.com)

The CITIE this year sets up 10 theme exhibition areas, featuring three major destination exhibition areas including China, the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) and overseas regions. The exhibition area of Chinese landscape consists of a number of cultural and tourist agencies from domestic provinces with abundant tourist resources, such as Inner Mongolia, Guangxi, Guizhou, Anhui, Jiangxi and Sichuan. The GBA exhibition area mainly displays the cultural and tourist products in this region. The international exhibition area invites a lot of countries including Thailand, Japan, South Korea and Portugal to showcase their tourism resources.

The booth of Canton Tower at the Expo (Photo provided to Newsgd.com)

In addition, the Guangdong Culture and Tourism Industry Group holds nine theme events, with many specialists from the fields of culture and tourism, sports, internet, investment and financing making keynote speeches, case sharing and round-table dialogues. On September 11, there will be six events with different themes, namely, museum culture and tourism, culture and creativity park, B&B, research and study, night tour as well as scenic spot.

Guangdong Xinghai Performing Art Group at the Expo (Photo provided to Newsgd.com)

To make an appointment, you can search the WeChat official account named "广东旅博会 (pinyin: guang dong lü bo hui)" and register with your real name, and then you will receive a registration code. Before entry, you need to show your the health code, digital travel records as well as registration code and test body temperature. Please wear a mask all the time and follow the on-site anti-pandemic instructions.

Foshan's booth at the Expo (Photo provided to Newsgd.com)

During the Expo, the Department of Culture and Tourism of Guangdong Province provides subsidies and coupons worth nearly 10 million RMB for the public to promote cultural and tourism development of the province. At 10 a.m. from September 10 to 12, you can receive the subsidies and coupons by logging into the APP UnionPay or searching the WeChat official account "广东文化旅游 (pinyin: guang dong wen hua lü you)", and then go to the designated venues and shops to enjoy the discounts. Moreover, you can also get benefits by swiping your UnionPay card at the Expo.

Zhanjiang's booth at the Expo (Photo provided to Newsgd.com)

The subsidies can be used in various tourist routes such as domestic routes, provincial routes as well as tourist routes featuring cultural heritage in the Guangdong-Hong Kong-Macao Greater Bay Area. In addition, the subsidies are also available for buying cultural creative products and tickets to scenic spots, performances or reserving hotels and B&Bs.

Last but not least, the 2021 Guangdong Culture and Tourism Industry Investment and Financing Conference and the 2021 GHM Greater Bay Area Arts & Crafts Fair also kick off at the same time.

A cultural and creative brand called "Di Yi Fu" presents at the Expo. (Photo provided to Newsgd.com)

The Guangdong Culture and Tourism Industry Investment and Financing Conference sets up keynote speeches, case sharing, government investment promotions and project roadshows, aiming at promoting the cooperation between cultural tourism industry and finance.

The GHM Greater Bay Area Arts & Crafts Fair features special exhibition areas for masterpieces, corporate gifts and cultural creations as well as university students' art works.

An artist makes a dancing lion head at the Expo. (Photo provided to Newsgd.com)

A Kwon-glazed porcelain artist paints at the Expo. (Photo provided to Newsgd.com)

Time:

9:30-17:00, September 11

9:30-15:00, September 12

Venue:Zone A, China Import and Export Fair Complex, Guangzhou, China (广州·中国进出口商品交易会展馆A区)