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Highlights of 130th Canton Fair featuring 1st dual offline, online format
Update: 2021-09-08     Source: Newsgd.com

The 130th session of the China Import and Export Fair, also known as the Canton Fair, will kick off on October 15th in both offline and online forms for the first time after three consecutive online editions.

A promotion seminar was held in Guangzhou on September 7th to brief the representatives of foreign consulates general Guangzhou, chambers of commerce in China, and multinational sourcing enterprises about the upcoming Fair.Here are some highlights of the 130th Canton Fair:

The promotion seminar of the 130th Canton Fair (Photo: Shi Lei)

Online and offline format for the first time

The 130th Canton Fair will display 16 product categories in 51 sections. About 26,000 enterprises from both China and abroad will participate in the online and offline Fair with offline exhibition area reaching 400,000 square meters.

All exhibiting companies at the offline Fair will go online at the same time. The official website provides a displaying platform, matchmaking and cross-border e-commerce service.

The International Pavilion will continue to be set up, serving as an open platform for overseas companies entering the Chinese market.

The official website will be further optimized with an emphasis on functions suitable for the onsite event and drawing visitors to the physical Fair.

◆ Improve the official website on displaying products;

◆ Take advantage of the website to draw visitors to the physical fair and add a new column “Onsite Livestreaming”;

◆ Optimize the search function to facilitate buyers to find interested exhibitors and products;

◆ Improve online customer service to offer a better attending experience.

The promotion seminar of the 130th Canton Fair (Photo: Shi Lei)

Overseas buyers in China encouraged to attend the offline Fair

There will be about 100 thousand offline attendees and around 200 thousand on-site purchasers in the upcoming Fair, according to the primary estimates made by the Department of Commerce of Guangdong Province.

Overseas buyers who are already in China are encouraged to attend the offline Fair and will receive ample rewards. The Fair will mainly invite purchasing agents including foreign-funded companies, representatives of overseas industrial and commercial organizations/enterprises, foreign chambers of commerce in China, and agents of overseas buyers to attend the onsite event.

The Fair has also stepped-up efforts to invite domestic buyers such as large retail chains, department stores, cross-border e-commerce businesses, supply chain management companies to attend the event.

It will hold 52 online promotion activities in 40 countries and regions, promoting key Chinese industry clusters and connecting them with famous global sourcing groups.

Canton Fair complex (Photo: Nanfang Plus)

Supporting services improved

The Fair will take a series of measures to improve the attending experience for exhibitors and buyers, and offer better services with higher quality.

More incentives will be launched to attract buyers to the online and offline Fair, including incentive plans for VIP buyers and purchasing agents, and the “Online Registration, Offline Reward” campaign will be rolled out as well.

Guide videos of the 130th Canton Fair with instructions in seven languages are provided for both online and offline attendance, with a targeted guide service for VIP buyers.

Intellectual Property Rights (IPR) protection will be strengthened with both online portal for filing IPR complaints and offline Complaint Station for IPR and Trade Dispute to be set up. The Fair will continue to invite experts from governments in charge of IPR and arbitration at all levels to work offline and provide support for innovative development.

More opportunities of information exchange and trade promotion

The first national-level Pearl River International Trade Forum will be held during the 130th Canton Fair. Experts on economy, trade and finance worldwide will be invited to make keynote speeches, sharing their insights into the world economy.

A Rural Vitalization zone will be set up both online and offline to display products of companies from formerly impoverished areas.

Trade supporting services will be improved by introducing overseas warehouses and shipping enterprises for the first time, building an optimized service chain for trade.

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