On February 5, a signing ceremony was held in Guangzhou for the first batch of market development partners for the Guangdong division of the upcoming 15th National Games, 12th National Games for Persons with Disabilities (NGD), and 9th National Special Olympic Games (NSOG). 

The ceremony witnessed the signing of agreements between relevant officials from the Guangdong division's executive committee and nine partner-level sponsors, including ANTA Sports, People's Insurance Company (Group) of China Limited, China Southern Power Grid, and China Southern Airlines, among others. In addition, Foshan Dongfang Medical Equipment Factory Co., Ltd. serves as the exclusive supplier of rehabilitation aids for the 12th NGD and 9th NSOG. Two public welfare organizations, namely the Guangdong Foundation for Disabled Persons and China Guangdong Lions Clubs, were also present to ink their partnerships. 

The scope of sponsorships encompasses sportswear, insurance services, power supply, aviation services, telecommunications, information technology services, automobiles, urban integrated services, and more, totalling 1.36 billion yuan in commitments.

For the first time in the history of the National Games, full sponsorship in the sportswear category has been secured. ANTA Sports will furnish a comprehensive range of podium and lifestyle attire for athletes and coaches from Guangdong, Hong Kong, and Macao delegations. Functionally, ANTA has meticulously accounted for climatic conditions, offering specialized gear with moisture-wicking, quick-drying, and UV protection features. The attire is designed to cater to diverse groups and various scenarios and incorporates eco-friendly elements. Design-wise, Anta embraces Lingnan culture, seamlessly integrating the concept of fusion and connectivity within the Guangdong-Hong Kong-Macao Greater Bay Area into its creative vision.

Entrusted by the executive committee of the Guangdong division for the Para-Special Olympics, the Guangdong Foundation for Disabled Persons will oversee and implement public welfare donations in collaboration with the China Foundation for Disabled Persons and other multi-faceted organizations. These efforts aim to fully support the development of the 12th NGD and 9th NSOG and the welfare of persons with disabilities.

Leveraging the robust legal environment and well-established market mechanisms of the Guangdong-Hong Kong-Macao Greater Bay Area, the 15th National Games, 12th NGD and 9th NSOG will establish and strengthen brand protection mechanisms. This includes enhanced protection and management of intellectual property rights related to the events, ensuring a safe and reliable commercial environment for all partners and consumers. Rich event rights and services will be provided, presenting valuable marketing and cooperation opportunities for enterprises while promoting technology for good and assisting persons with disabilities.