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Over 100 light shows, laser shows, projection shows, and multimedia water shows... You can see and experience the cutting-edge technologies and latest achievements of the country's cultural industry in Guangzhou!

The Guangzhou Cultural Industry Fair is now underway from March 9 to 11 at Area D of the Canton Fair Complex, with more than 1,000 exhibitors nationwide and a total exhibition area of over 50,000 square meters.

The launching ceremony of the Guangzhou Cultural Industry Fair is held at Area D of the Canton Fair Complex in Guangzhou on the morning of March 9, 2023. (Photo provided to GDToday)

The fair is now underway from March 9 to 11 at Area D of the Canton Fair Complex. (Photo provided to GDToday)

A series of exhibitions and events are being held during the fair. An exhibition featuring advanced products of culture and tourism in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) is underway at the Hall 20.2 of Area D. It provides visitors with an immersive way to experience the digital cultural industry, such as VR e-sports, Metaverse XR dance show, digital intangible cultural heritage, 3D visualization platform for cultural relics, etc.

Visitors enjoy an immersive VR experience at the fair. (Photo: GDToday/Monica)

A visitor experiences VR technology at the fair. (Photo: GDToday/Monica)

A staff member displays how a Digital Human works at the fair. (Photo: GDToday/Monica)

An exhibitor showcases the versatile interactive display at the fair. (Photo: GDToday/Monica)

Meanwhile, there is also a painting exhibition themed "Cai Zhizhong Comic Prize", demonstrating Chinese stories with cartoons.

The culture and tourism equipment exhibition at the Hall 19.2 is another highlight of the fair. It focuses on new technologies and products including lasers, projections, LED, water shows, acoustic products, stage equipment, interactive experiences, and camping equipment. Visitors can also explore the metaverse art world, as well as advanced technologies such as physical interaction and holographic laser projection.

People experience folk dances at the fair. (Photo: GDToday/Monica)

People experience how to play the folk drum at the fair. (Photo: GDToday/Monica)

An exhibitor showcases a cultural and creative product to a visitor at the fair. (Photo: GDToday/Monica)

In addition, people can also enjoy the 27th China Guangzhou International Performing Arts Fair at Area D, which displays traditional Chinese paintings, oil paintings, and paintings created by using comprehensive materials. Furthermore, the Guangzhou Culture and Tourism Industry High-quality Development Conference, Culture and Finance Summit, and Animation Licensing Conference will also be held during the fair.

A visitor views the cultural and creative products at the fair. (Photo: GDToday/Monica)

Some cultural and creative products are exhibited at the fair. (Photo: GDToday/Monica)

Some cultural and creative products created by a technician college are exhibited at the fair. (Photo: GDToday/Monica)

How to visit the fair:

Scan the registration QR code below, fill in your information and submit it to generate a QR code for the exhibition. You can enter the pavilion with the exhibition QR code.

(Photo provided to GDToday)

Nearest metro station: Take Guangzhou Metro Line 8, get off at Xingangdong Station (新港东站), use Exit A, and walk to Area D of the Canton Fair Complex.